Or, perhaps you’re a member of an association and you’re able to gain a link in that directory listing. Take inventory of the offline relationships you’ve built, and see if you can gain links from those relationships. Most directory listings will provide you with a link to your website, as well as a mention of your practice Name, Address and Phone number (NAP). Directories are helpful especially for Local SEO because they are a source for getting citations as well as links. Submit to general, dental, and local directories. Links act as a vote in favor of your website’s authority and relevance. These are also known as “inbound links.” Google places a lot of emphasis on what types of websites are linking to you. Important: you’ll need to ensure that your business Name, Address and Phone number information remains 100% consistent across all directories.īy “links,” we mean hyperlinks pointing from another website (higher domain authority) to your website. An example of a local directory would be your local Chamber of Commerce website. If you opt to get listed in paid directories, you’ll want to make sure that you’re generating some website referral traffic from those directories (which you can track using Google Analytics).įinally, you’ll also want to search for local business directories in your area. We recommend focusing on free directories first. Some industry-specific directories will be free while others require a fee. You’ll also want to submit to dental and indsutry-specific directories, such as and. We also recommend setting up a Facebook page for your practice. Some of the top directories include, 411.com, and. There are 3 main categories of directories that you’ll want to submit to:Ī great starting point is to get listed in the major national business directories. Then, you’ll want to build citations across the web by getting listed in relevant directories. You’ll first want to include a citation for your practice on your own website, on your contact page and ideally also in the footer of your website. Building citations and links are the next major step to separate yourself from the other dentists in your area.Ĭitations are mentions of your practice Name, Address and Phone number (known as “NAP”). But to compete in a crowded field, you’ll need to do more. Optimizing your website and Google My Business page are the initial steps you need to take to start ranking on Google. On your website, the initial focus will be to edit your “core pages” which includes the homepage and service pages to make them match up with the keywords that prospective patients are searching for. Some examples of available Google My Business categories for lawyers are: Additionally, Google shows these map pages at the very top of the search results. Another benefit is that often it’s faster and easier to get a Google My Business page ranking in Google versus your website. Having a fully optimized Google My Business page will play a key role in your Local SEO initiatives and deliver a compelling introduction of your practice to prospective patients. Your Google My Business page and the key pages on your website.įor local dentist-related searches, your Google My Business page is what shows up in the “Map” results. There are 2 major types of pages you’ll want to optimize. For example, your keywords might include “estate planning attorney” or “criminal defense lawyer.” After developing your list of keywords, set up an account with Google’s AdWords platform. The keywords that will serve as the foundation for your SEO campaign will be directly related to the legal services provided by your practice. For example, if a person searches “Do I need a will?” they aren’t necessarily ready to speak to an attorney – they’re just doing research. These keywords are much less likely to result in an action being taken after the search. Keywords that indicate research intent are primarily used for gathering information or learning about a topic. Research intent keywords are primarily used to gather information. For example, a keyword like “estate planning attorney” indicates that the person doing the search is ready to hire an attorney. Hiring intent keywords should be prioritized in your local SEO campaign because they signal that a search is being done for the purpose of taking some sort of action. Your primary focus should be to rank for the phrases with hiring intent keywords since they usually signal that the person doing the search intends to take an action. There are 2 types of keywords that apply to lawyers. Start by listing the services your practice provides.
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